Its a pretty major black eye for Remington, my first rifle was a Remington 760 pump action and I have a Model 7 that has been very good to me.
To be honest I lost favor with Remington several years ago. Once they started producing the 710 and then importing cheaply made Russian/Baikal made singles and doubles I knew the company was cheapening the product. Smith and Wesson is guilty of the same...
I cant say I'm surprised by the report, but on the other hand 10 fatalities among 5 million products sold is a pretty good margin, and lets be honest guns by nature arent exactly "safe". Whats interesting is how Remington has handled the situation, by comparison this week a stroller company named Graco recalled its 2 million strollers due to a few deaths... Remington on the other hand has done nothing!