The camo industry really is a just a big marketing ploy, ESPECIALLY Realtree and Mossy Oak. I like camo just as much as anyone, but I think it fools humans much more than the animals. I've had more than enough deer, bear, turkeys etc. walk right by me wearing drab colored carhartt clothing. It is a cool new pattern that I'm sure will appeal to many hunters, but doubt that it is any more effective than any other pattern out there. If anything, IMO the digital camo or something like ASAT is the best....just be still.