I agree with what you all are saying to a point. I like the KISS rule

This is a brand new logo, so we don't have the already recognized logo and exposer in place like the other company logo's mentioned. That takes a lot of $$$$ to get that. We will have to..... B-Ready

to answer the question "Dude what's that mean on your hat"??

That's how you spread the word and educate them about the forum. The next time they see it they will then know what it means. Word of mouth advertising is your best and most cost effective way to build your brand and sell your product. I'm all about getting it right here in the beginning and have a logo we are all proud to wear but we are dealing with a very small canvas with the hat's and the more you put in that canvas the more likely it's going to get real busy and take away from the design and what were trying to do real fast. Remember simple is better! When we do a shirt..... We'll have more canvas to work with and a lot more options. Keep your Idea's coming!!
